Rebranding
Branding
Layout Design
Layout Design
Motion Graphics
The Ask: Jose Cuervo wanted to help establish a new look and feel for the brand, especially their newest line of tequila: Cristalino.
Goal: Help Jose Cuervo establish their social visual identity and enhance visual design consistency on social posts like Instagram.
In my role as a Graphic and Motion Designer, I supported the Creative Director by designing and animating the updated branding guidelines, implementing them into mockups tailored for social media platforms.
Design Explorations
We listed the product hierarchy via color and focus on the Visual design for Cristalino, Anejo, and Plata.
We took found imagery and combined it with their current brand typefaces, to move forward with specific looks and feels, design and photography-wise.These are designed in threes, as you would find them on an Instagram grid.
Cristalino Launch
We came up with social, high-energy lifestyle scenes with fun, flowing types to match to demonstrate the unexpected electricity of a Cristalino night — a night set in motion.
Images edited to make the night look like authentic disposable film photos with texture, subtle vignettes, and color grading.
As the motion graphics designer, I also designed and created the opening title animation and end card for the promotional video.
Playamar
Layout explorations for Cuervo’s hard seltzer line, Playamar, using existing brand guidelines to give it a new look.